Business: Marketing (A.A.S.)

HEGIS: 5004

SUNY CODE: 0633

The marketing program helps prepare students for a career in the fast-paced world of marketing. The program emphasizes marketing principles and existing practices. This career choice provides students with diverse career opportunities. This field is proving to be one of the fastest growing fields of employment opportunities.

The goals of this program are to:

  • prepare students to use various market research techniques;
  • introduce students to advertising techniques;
  • prepare students to understand the need for developing a marketing plan; and
  • expose students to the use of technology/computers to help find solutions to common business applications.

Successful graduates from this program will be able to:

  • apply research tools to business applications;
  • identify and reflect upon various techniques used in advertising;
  • appreciate the value and relation of a marketing plan to the effective management of a business plan; and
  • perform and apply basic statistics to solve business problems by using computers/technology.

Career Opportunities/Transfer Information

Graduates find employment with marketing agencies, newspapers, trade journals, telephone companies, banks, computer industries, government and private industry. Specific titles may include: sales representative, marketing management trainee, market analyst or public relations employee. Early academic advisement may allow the student to transfer some credits into a four-year program. A student pursuing a degree in this program may consult with an academic advisor to select course(s) to prepare for career or transfer plans.

Program of Study

1st Year

1st Semester

BU 104Financial Accounting

4

BU 111Business Organization & Management

3

EN 111College Writing

3

FS 100First Year Student Seminar

1

Information Science Elective

3

Science Selective

3

Total Credit Hours:17

2nd Semester

BU 105Managerial Accounting

3

BU 141Intro Marketing

3

EN 112College Literature

3

SS 151Intro Psychology

3

US History and Civic Engagement Selective

3

Physical Education Activity

1

Total Credit Hours:16

2nd Year

3rd Semester

BU 142Marketing Research and New Business Development

3

BU 225Customer Service Management

3

BU 232Principles of Management

3

MA 127Mathematical Statistics I

3

SS 185Intro Macroeconomics

3

Physical Education Activity

1

Total Credit Hours:16

4th Semester

BU 112Business Communications

3

BU 143Advertising

3

BU 245Marketing Management

3

SS 161Introductory Sociology

3

Business Elective

3

Total Credit Hours:15
Business Elective

Students may choose one from:

BU 121Business Law I

3

BU 145Princ Retailing

3

BU 203Independent Project in Busines

3

BU 233Bus Applications & Strategies

3

BU 238Introduction to Entrepreneurship

3

Total Credit Hours: 64

This program is Internet accessible and may be completed entirely online. For more informationwww.herkimer.edu/ia

For more information, contact the Business, Health, Science and Technology Division at (315) 866-0300, ext. 8240 or toll free 1-844-GO-4-HERK, ext. 8240.