Business: Marketing (A.A.S.)
HEGIS: 5004
SUNY CODE: 0633
The marketing program helps prepare students for a career in the fast-paced world of marketing. The program emphasizes marketing principles and existing practices. This career choice provides students with diverse career opportunities. This field is proving to be one of the fastest growing fields of employment opportunities.
The goals of this program are to:
- prepare students to use various market research techniques;
- introduce students to advertising techniques;
- prepare students to understand the need for developing a marketing plan; and
- expose students to the use of technology/computers to help find solutions to common business applications.
Successful graduates from this program will be able to:
- apply research tools to business applications;
- identify and reflect upon various techniques used in advertising;
- appreciate the value and relation of a marketing plan to the effective management of a business plan; and
- perform and apply basic statistics to solve business problems by using computers/technology.
Career Opportunities/Transfer Information
Graduates find employment with marketing agencies, newspapers, trade journals, telephone companies, banks, computer industries, government and private industry. Specific titles may include: sales representative, marketing management trainee, market analyst or public relations employee. Early academic advisement may allow the student to transfer some credits into a four-year program. A student pursuing a degree in this program may consult with an academic advisor to select course(s) to prepare for career or transfer plans.
Program of Study
1st Year
1st Semester
| BU 104 | Financial Accounting | 4 |
| BU 111 | Business Organization & Management | 3 |
| EN 111 | College Writing | 3 |
| FS 100 | First Year Student Seminar | 1 |
| | Information Science Elective | 3 |
| | Science Selective | 3 |
| Total Credit Hours: | 17 |
2nd Semester
| BU 105 | Managerial Accounting | 3 |
| BU 141 | Intro Marketing | 3 |
| EN 112 | College Literature | 3 |
| SS 151 | Intro Psychology | 3 |
| | US History and Civic Engagement Selective | 3 |
| | Physical Education Activity | 1 |
| Total Credit Hours: | 16 |
2nd Year
3rd Semester
| BU 142 | Marketing Research and New Business Development | 3 |
| BU 225 | Customer Service Management | 3 |
| BU 232 | Principles of Management | 3 |
| MA 127 | Mathematical Statistics I | 3 |
| SS 185 | Intro Macroeconomics | 3 |
| | Physical Education Activity | 1 |
| Total Credit Hours: | 16 |
4th Semester
| BU 112 | Business Communications | 3 |
| BU 143 | Advertising | 3 |
| BU 245 | Marketing Management | 3 |
| SS 161 | Introductory Sociology | 3 |
| | Business Elective | 3 |
| Total Credit Hours: | 15 |
Business Elective
Students may choose one from:
| BU 121 | Business Law I | 3 |
| BU 145 | Princ Retailing | 3 |
| BU 203 | Independent Project in Busines | 3 |
| BU 233 | Bus Applications & Strategies | 3 |
| BU 238 | Introduction to Entrepreneurship | 3 |
Total Credit Hours: 64
This program is Internet accessible and may be completed entirely online. For more information: www.herkimer.edu/ia
For more information, contact the Business, Health, Science and Technology Division at (315) 866-0300, ext. 8240 or toll free 1-844-GO-4-HERK, ext. 8240.