BU 257 Fashion Merchandising

This course covers terminology and fundamentals of the fashion industry and examines the development of merchandise from concept to consumer. The course traces the history of the industry, analyzing the impact that politics, art, media, the economy and society have on fashion, as well as the contributions of historical and modern fashion innovators. The fashion cycle and its relation to consumers demand is explored as a means of learning how fashion trends evolve. Emphasis is placed on the importance of the industry to the global economy, and the future of fashion is considered. As many of these fundamentals are covered in the other preliminary Fashion Buying and Merchandising courses, this course is intended to be a capstone course for the program. Note: offered spring semesters only. Contact Hours: (3,0)

Credits

3