BU 247 Event Planning and Management

This course is a study of the role of the meeting planner in planning and managing virtual, in-person, and hybrid events. Site selection, negotiation, budgeting, transportation, program design, marketing, and on-site logistics are components that will be explored. Students will begin to develop a professional understanding of pivotal topics, including negotiations and agreements, concert and event production, sports and entertainment marketing, professional sports management, and effective work with vendors and clients including networking techniques. Contact Hours: (3,0)

Credits

3