Communication Arts: Radio-Television Broadcasting (A.A.S.)
HEGIS: 5008
SUNY CODE: 0685
The Radio-Television Broadcasting program is designed to prepare students for careers in electronic media including radio, TV, Cable TV, communications, multi-media production and advertising.
The goals of this program are to:
- teach students how to create video and audio programming for a variety of media and audiences;
- provide students with sufficient background in theory and technique to discuss and apply principles of revenue streams in audio and video media through advertising, marketing and sales; and
- cultivate students' ability to discuss development of the current state of media industries and future technology.
Successful graduates from this program will be able to:
- produce programming incorporating proper pre-production, production and post-production techniques;
- utilize knowledge of marketing, advertising and sales to prepare a marketing and sales plan; and
- glean material from industry sources and describe what they have learned.
Career Opportunities/Transfer Information
Graduates find employment in the fields of radio broadcasting, television broadcasting, cable television, production companies, advertising agencies, corporate video, institutional video, and government and educational media. While not designed as a transfer program, transfer articulation agreements have been established with SUC Plattsburgh, and SUC Fredonia.
Program of Study
1st Year
1st Semester
| BU 141 | Intro Marketing | 3 |
| EN 111 | College Writing | 3 |
| FS 100 | First Year Student Seminar | 1 |
| HU 137 | Intro Electronic Media | 3 |
| HU 159 | Applied Media Aesthetics | 3 |
| | English/Humanities Elective | 3 |
| Total Credit Hours: | 16 |
2nd Semester
| BU 143 | Advertising | 3 |
| EN 112 | College Literature | 3 |
| HU 138 | Intro Audio Production | 3 |
| HU 271 | Station Production & Operation | 1 |
| IS 115 | Computer Applications I | 3 |
| | English/Humanities Elective | 3 |
| | Physical Education Activity | 1 |
| Total Credit Hours: | 17 |
2nd Year
3rd Semester
| EN 161 | Journalism | 3 |
| EN 225 | Public Speaking | 3 |
| EN 270 | Writing for Electronic Media | 3 |
| HU 257 | Intermediate Video Production | 3 |
| HU 271 | Station Production & Operation | 1 |
| | Mathematics Elective | 3 |
| | Physical Education Activity | 1 |
| Total Credit Hours: | 17 |
4th Semester
| HU 256 | Sales & Promo Electronic Media | 3 |
| HU 271 | Station Production & Operation | 1 |
| HU 258 | R-TV Senior Seminar | 1 |
| | OR | |
| HU 272 | Radio TV Internship | 1 |
| HU 259 | Advanced Audio Production | 3 |
| | OR | |
| HU 263 | Advanced Video Production | 3 |
| | Science Elective | 3 |
| | Social Science Elective | 3 |
| Total Credit Hours: | 14 |
HU 272: Apprenticeship option is competitive and is based on the student’s GPA (2.5 cumulative, 3.0 in major), a written essay and recommendation of the R-TV faculty.
HU 138, HU 257, HU 259 and HU 263 each include a requirement of service to the College’s TV Station (HCTV) and/or FM Radio Station (WVHC) outside of scheduled class time.
Students should consult with their academic advisor for appropriate course selections.
Total Credit Hours: 64
Student placement into specific sections of Advanced Video Production will be based on students’ portfolios containing projects from previous HU courses.
For more information, contact the Humanities and Social Science Division at (315) 866-0300 or toll free 1-844-GO-4-HERK, ext. 8200.
http://www.herkimer.edu/communicationarts