Business: Marketing (A.A.S.)

HEGIS: 5004

SUNY CODE: 0633

The marketing program helps prepare students for a career in the fast-paced world of marketing. The program emphasizes marketing principles and existing practices. This career choice provides students with diverse career opportunities. This field is proving to be one of the fastest growing fields of employment opportunities.

The goals of this program are to:

  • prepare students to use various market research techniques;
  • introduce students to advertising techniques;
  • prepare students to understand the need for developing a marketing plan; and
  • expose students to the use of technology/computers to help find solutions to common business applications.

Successful graduates from this program will be able to:

  • apply research tools to business applications;
  • identify and reflect upon various techniques used in advertising;
  • appreciate the value and relation of a marketing plan to the effective management of a business plan; and
  • perform and apply basic statistics to solve business problems by using computers/technology.

Career Opportunities/Transfer Information

Graduates find employment with marketing agencies, newspapers, trade journals, telephone companies, banks, computer industries, government and private industry. Specific titles may include: sales representative, marketing management trainee, market analyst or public relations employee. Early academic advisement may allow the student to transfer some credits into a four-year program. A student pursuing a degree in this program may, consult with an academic advisor to select course(s) to prepare for career or transfer plans.

Program of Study

1st Year

1st Semester

BU 111Bus Organization & Management

3

BU 114Accounting I

4

EN 111English I - College Writing

3

FS 100First Year Student Seminar

1

IS 111Keyboarding Essentials

1

Information Science Elective

3

Science Elective

3

Total Credit Hours:18

2nd Semester

BU 115Accounting II

3

BU 141Intro Marketing

3

EN 112English II - Intro to Lit

3

Liberal Arts Elective

3

Social Science Elective

3

Physical Education Activity

1

Total Credit Hours:16

2nd Year

3rd Semester

BU 142Marketing Resrch & New Bus Dev

3

BU 225Customer Service Mgmt

3

BU 232Principles of Management

3

MA 127Mathematical Statistics I

3

SS 185Intro Macroeconomics

3

Physical Education Activity

1

Total Credit Hours:16

4th Semester

BU 112Business Communications

3

BU 143Advertising

3

BU 245Marketing Management

3

Business Elective

3

Social Science Elective

3

Total Credit Hours:15
Business Elective

Students may choose one from:

BU 121Business Law I

3

BU 145Princ Retailing

3

BU 203Independent Project in Busines

3

BU 233Bus Applications & Strategies

3

BU 238Intro to Entrepreneurship

3

Total Credit Hours: 65

For more information, contact the Business, Health, Science and Technology Division at (315) 866-0300 or toll free 1-888-GO-4-HCCC, ext. 8240.

This program is Internet accessible and may be completed entirely online.

For more information access HCCC Internet Academy website: www.ia.herkimer.edu